I help businesses and agencies build brands that stand out for all the right reasons.

Brands that are meaningful, valuable and cohesive at every touchpoint.

LET'S CHAT

The brand strategy specialist who delivers

With more than 13 years of experience across global brand agencies, startups and in-house brand leadership, I support brands at every stage of their development.

Whether it's creating new brands, repositioning established ones or strengthening execution, I bring together big creative ideas, strategic rigour and practical action.

BRAND IMPACTS EVERYTHING

The exciting (and challenging) thing about brand, is it impacts pretty much everything … so the possibilities are endless.

Here’s a (non-exhaustive) list of how I can help and who I’ve done it for.

I work in many capacities from project-based work, through to fractional ongoing. Consulting to hourly advisory. Startups to global multinationals.

HERE’S HOW I CAN HELP

Creating new brands.

Whether you’re launching a startup, a new venture, or a new product, I can help you shape a brand that is distinctive, meaningful, and set up for growth.

  • Clarify your brand’s purpose, positioning, audience, and core story to set a strong strategic base.

  • Develop a name, tone of voice, and messaging style that feel natural, memorable, and strategically aligned.

  • Translate your brand strategy into clear launch messaging and rollout plans.

Repositioning or crafting existing brands.

You’ve built a brand but markets shift, audiences evolve and expectations change. Or maybe you’re ready to go from startup to something more. I help existing brands refine what they stand for, tighten how they show up, and build the foundations for long-term relevance, resilience and growth.

  • You might have ideas of where you want to go already … they’re just sitting in different people's heads (or on that every-increasing to-do list). I help bring those perspectives together, find the common threads, and shape a clear, shared and actionable brand direction.

  • A clear-eyed review of your brand, audience, and competitive landscape. Grounded in things like competitive reviews, out of category insights, stakeholder interviews, and customer insights.

    I bring the analytical rigour of global brand agency analysis, combined with the pragmatism of in-house brand leadership; so the recommendations are not only strategic, but actionable.

  • Whether you need to tighten your current positioning, shift into a new space, or better define who you're for and why it matters. I’ll help you sharpen your brand’s story and distinctive edge.

  • If your offer is growing or evolving, I help you structure it in a way that’s intuitive for your audience and right for your business objectives; keeping your brand clear, focused, and ready for what’s next.

Strengthening brand and marketing execution

You have a brand, but maybe the day-to-day execution feels a little fragmented, inconsistent, or lacking impact (or maybe you need help with what or where to focus on in the first place). I can help you diagnose the challenge, tighten your approach and strengthen how you show up.

  • Review your existing communications and experience across touchpoints (website, socials, email, sales) to identify inconsistencies, gaps, and opportunities for stronger brand alignment.

  • Brand storytelling needs structure and flexibility. I help you define your content pillars, craft message maps for key platforms like your website, and create practical guidelines that help your internal teams and content partners bring your brand to life every day.

  • I help you create brand-aligned campaign ideas, strategies and messaging that connect clearly with audiences and align to your business objectives.

  • Facilitate tailored training sessions, ongoing fractional support or workshops to help your team deeply understand and consistently activate your brand day-to-day.

  • Create practical guides that translate brand strategy into usable tools. Helping internal teams and external partners bring your brand to life more effectively.

Specialist agency services

I partner with agencies of all sizes to deliver flexible brand strategy support when you need it most. Whether you need strategy leadership for a major rebrand, brand thinking to sharpen a creative idea, or extra support for a pitch and everything in between. I step in flexibly and can do both the hands-on ground work and the high-level thinking and guiding.

  • Sometimes you don’t need a full-time strategist. You just need the right strategy support, when the right project comes along.

    I step in flexibly as your freelance strategist, helping agencies of all sizes. From scoping and leading full projects, to collaborating with internal teams and everything in between.

  • Efficiently shape strategic thinking for pitches. I can help you quickly sharpen your agency’s point of view, integrate your methodology, and increase your chance of success

  • When you need extra strategic hands on deck, I’m here.
    I work remotely across Australia and flexibly with global teams. Helping you stay ahead through growth, launches, and busy seasons.

  • I bring a fresh, local perspective to global pitches and projects. Helping your agency deliver sharper insights, more nuanced strategies, and stronger relevance for the APAC market.

Internal and employer branding

Your brand isn’t just what you say externally, it’s how your people experience it every day. I help businesses define and strengthen their internal employer brand, connecting purpose, values, and culture to practical action.

  • Clarify and codify your brand’s deeper purpose and core values in ways that resonate internally. Creating a real foundation for culture, behaviour, and brand experience.

  • Define a clear, compelling EVP that captures why people should join, stay, and thrive with your organisation. Aligned to your external brand promise.

  • Develop strategic engagement plans that connect brand purpose to daily employee experience. Shaping stronger culture, loyalty, and advocacy.

  • Craft internal messaging frameworks, communications strategies, and brand-aligned campaigns that embed purpose, culture, and values across the organisation.

  • Helping organisations retain what's strong, bridge cultural gaps, and shape a positive new culture during mergers, acquisitions, or organisational change.

And that’s just the start of it

A strong brand can help anyone. Individuals, early-stage startups, global multi-nationals and everything in between.

So if you want to chat about what could be possible for yours, then please get in touch.

Let’s create something great together.

GET IN TOUCH

Ways we could work together

Project-based

Best when: You have a set end goal in mind.

What’s involved? We can define your challenge and opportunity together and I take on whole pieces of work. Either leading the delivery end-to-end or working with existing teams or partners.

Ongoing fractional

Best when: You need ongoing support.

What’s involved? Contract or retainer based work to give you the part-time expertise of a brand strategist and leader without the cost or logistics of a full-time hire.

Advisory and Consulting

Best when: You need shorter-term or ad-hoc help.

What’s involved? I can assist on things like workshops, stakeholder engagement, visioning, product positioning and more. Or I can act as a sounding board for branding, marketing and strategy challenges in shorter advisory calls.

Want to know more?

Get in touch